Japan inbound tourism quality not quantity

Japan Needs to Focus on Quality not Quantity for Inbound Tourism

Japan’s inbound tourism industry is a growing market that shows a great deal of potential, yet still lags behind that of other first world nations. Although Japan is increasing in popularity as a tourism destination and is developing rapidly in some areas, it still lacks basic infrastructure like multilingual information, signage, Wi-Fi access, and hospitality industry staff conversant in English. Head of …

9th Annual Spa Symposium

9th Spa Symposium – Schemes to Make Japan a Tourist Destination

On September 12th I had the opportunity to attend the 9th Spa Symposium at Tokyo Big Sight convention center to hear a talk on Schemes to Make Japan a Tourist Destination by Yuya Ota of the Japan Tourism Agency (Ministry of Land Infrastructure and Tourism, MLIT). Ota-san discussed the potential for promoting onsen spas as part of health tourism, and how …

Destination Marketing Conversions

How to Get Your Destination Marketing to Convert

If you’re a destination marketing manager and you’ve just run a new magazine ad, Facebook video or Instagram campaign that resulted in thousands of new views, that’s great! You’ve done a good job of raising awareness for your destination. But your job is not done until those views result in actual visitors who arrive at your destination and start spending …