Tour Content & Translation Recommendations

One of the main issues that our tour clients struggle with is creating, managing, and translating quality multilingual content. The following are our tour content & translation recommendations. Content can take many forms, text, photos, graphics (such as maps and illustrations), PDF downloads, embedded videos, etc., but this post will focus on text content. It’s essential to write quality text …

Destination Marketing Conversions

How to Get Your Tour Marketing to Convert

If you’re a tour operator and you’ve just run a new magazine ad, Facebook video or Instagram campaign that resulted in thousands of new views, that’s great! You’ve done a good job of raising awareness for your tours. But your job is not done until those views result in actual visitors who arrive at your website and start booking tours. …

SEO For Destination Marketing Organizations

SEO For Tour Operators

SEO for tour operators is the technique of using search engines like Google and Yahoo to bring more visitors to your tour website. The most important thing for tour operators to realize about SEO is that it’s not difficult – in fact, you’re already doing the basics. If you have a website that markets your tours you’re already attracting some …