What the Latest Facebook Algorithm Change Means for Travel Marketers

Last week (Jan 12th, 2018) Facebook CEO Mark Zuckerberg announced a change to the Facebook algorithm. What does this mean for travel marketers? In short: Facebook newsfeed posts from friends are being emphasized, posts from Brands and Publishers de-emphasized. Expect your newsfeed to show more content from friends and family and less from brands and publishers. The new algorithm also …