Announcing the Launch of TourSoft.co by TourismBuilder!

Announcing the launch of TourSoft! Our new tour and activities website builder and marketing platform is designed to help tour and activity operators sell more tours. TourSoft helps you attract more tourists with less effort by providing you with your own customizable tour website. Build a global reputation that leads to everyday local visits. At TourismBuilder we have been providing …

Help Us Choose Our New TourismBuilder Logo!

As we get ready to launch the new version of TourismBuilder we’re thinking it’s time to do some proper branding and have a new logo designed. Our designer has created some rough drafts, and we’d like to know which one you like! Please help us out by selecting the logo you like best and letting us know why you like …

Why Speed is Important for Your Tour Website

Did you know you have less than 2 seconds to get and hold the attention of customers when they come to your tour website? Any longer than that and they will get impatient, click “Back” in their browser, and continue their search on a competitor’s website. One of the most important factors for a website’s usability and effectiveness is speed, …

Why Your Tour Website Must be Mobile First

It’s 2018, and there’s now officially no question that your tours and activities website must be mobile first. The travel industry passed “The Mobile Tipping Point” in 2015 when Google announced that there were more searches being performed on a mobile device than via a desktop device. From now on, if your website doesn’t look and perform beautifully on mobile devices you’re …

TourismBuilder New Version Coming Soon!

Sell more tours with our travel website builder TourismBuilder already powers major destination marketing organization (DMO) websites like ExploreShizuoka.com. Now we’re bringing the power of this system to individual tour and activity operators. The new version of TourismBuilder helps you attract more tourists with less effort by providing you with your own customizable destination website. Build a global reputation that …

Latest TourismBuilder Install ExploreShizuoka.com Launched!

Proud to announce the launch of ExploreShizuoka.com, the latest site to be built on our TourismBuilder software. ExploreShizuoka.com is the official inbound tourism website for Tourism Shizuoka Japan. The site features inspiring articles on what to see and where to go when visiting Shizuoka Prefecture in Japan, as well as tips on how to get there. Click HERE to visit the site.

What the Latest Facebook Algorithm Change Means for Travel Marketers

Last week (Jan 12th, 2018) Facebook CEO Mark Zuckerberg announced a change to the Facebook algorithm. What does this mean for travel marketers? In short: Facebook newsfeed posts from friends are being emphasized, posts from Brands and Publishers de-emphasized. Expect your newsfeed to show more content from friends and family and less from brands and publishers. The new algorithm also …

Tour Content & Translation Recommendations

One of the main issues that our tour clients struggle with is creating, managing, and translating quality multilingual content. The following are our tour content & translation recommendations. Content can take many forms, text, photos, graphics (such as maps and illustrations), PDF downloads, embedded videos, etc., but this post will focus on text content. It’s essential to write quality text …

Destination Marketing Conversions

How to Get Your Tour Marketing to Convert

If you’re a tour operator and you’ve just run a new magazine ad, Facebook video or Instagram campaign that resulted in thousands of new views, that’s great! You’ve done a good job of raising awareness for your tours. But your job is not done until those views result in actual visitors who arrive at your website and start booking tours. …

SEO For Destination Marketing Organizations

SEO For Tour Operators

SEO for tour operators is the technique of using search engines like Google and Yahoo to bring more visitors to your tour website. The most important thing for tour operators to realize about SEO is that it’s not difficult – in fact, you’re already doing the basics. If you have a website that markets your tours you’re already attracting some …