Japan inbound tourism quality not quantity

Japan Needs to Focus on Quality not Quantity for Inbound Tourism

Japan’s inbound tourism industry is a growing market that shows a great deal of potential, yet still lags behind that of other first world nations. Although Japan is increasing in popularity as a tourism destination and is developing rapidly in some areas, it still lacks basic infrastructure like multilingual information, signage, Wi-Fi access, and hospitality industry staff conversant in English. Head of …

9th Annual Spa Symposium

9th Spa Symposium – Schemes to Make Japan a Tourist Destination

On September 12th I had the opportunity to attend the 9th Spa Symposium at Tokyo Big Sight convention center to hear a talk on Schemes to Make Japan a Tourist Destination by Yuya Ota of the Japan Tourism Agency (Ministry of Land Infrastructure and Tourism, MLIT). Ota-san discussed the potential for promoting onsen spas as part of health tourism, and how …

Destination Marketing Conversions

How to Get Your Destination Marketing to Convert

If you’re a destination marketing manager and you’ve just run a new magazine ad, Facebook video or Instagram campaign that resulted in thousands of new views, that’s great! You’ve done a good job of raising awareness for your destination. But your job is not done until those views result in actual visitors who arrive at your destination and start spending …

SEO For Destination Marketing Organizations

SEO For Destination Marketing Organizations Part 1

SEO for destination marketing organizations (search engine optimization for DMOs) is the technique of using search engines like Google and Yahoo to bring more visitors to your destination. The most important thing for destination website managers to realize about SEO is that it’s not difficult – in fact, you’re already doing the basics. If you have a website that markets …

Why Your DMO Website Must be Mobile Friendly!

With the increasing usage of mobile phones by travelers all over the world, it is absolutely essential that DMOs make sure their website is mobile friendly. According to this Google report on the Traveler’s Road to Decision (in English) 84% of leisure travelers rely on search engines via smartphones to find local information: If a DMO’s site isn’t mobile friendly …

DMO Content & Translation Recommendations

One of the main issues that our DMO clients struggle with is creating, managing, and translating quality multilingual content. The following are our DMO content & translation recommendations. Content can take many forms, text, photos, graphics (such as maps and illustrations), PDF downloads, embedded videos, etc., but this post will focus on text content. It’s essential to write quality text …

Shibuya – Video Promotion by Team Akarui Japan

Here’s a fun video showcasing the Shibuya entertainment district of Tokyo, made by Team Akarui Japan. Video by LHK VisonWorks. Shibuya is famous for its many nightclubs, bars and music venues, and as you can see in the video is very popular with Japan’s youth culture.

Top 10 Japan Travel Destinations For 2017 

GaijinPot has written a great article on the top 10 Japan travel destinations for 2017. Click here to see the original article: https://travel.gaijinpot.com/top-10-japan-travel-destinations-2017 Our predictions for the best places to visit in Japan next year. With Tokyo pulling out all the stops as it prepares to host the 2020 Olympics, Lonely Planet announcing Japan as this year’s number 2 best country to …

WorldNomads Japan Insider's Guide

WorldNomads Japan Insider's Guide

WorldNomads, a provider of international travel insurance and travel advice, has created a beautiful Japan Insider’s Guide featuring major cities, etiquette, transportation, accommodation, dining and activity tips. It’s full of richly photographed, well-written advice, and I highly recommend it for anyone considering visiting Japan. You can visit WorldNomads to download the guide here, and I highly recommend doing so as you’ll …