Japan inbound tourism quality not quantity

Japan Needs to Focus on Quality not Quantity for Inbound Tourism

Japan’s inbound tourism industry is a growing market that shows a great deal of potential, yet still lags behind that of other first world nations. Although Japan is increasing in popularity as a tourism destination and is developing rapidly in some areas, it still lacks basic infrastructure like multilingual information, signage, Wi-Fi access, and hospitality industry staff conversant in English. Head of …

9th Annual Spa Symposium

9th Spa Symposium – Schemes to Make Japan a Tourist Destination

On September 12th I had the opportunity to attend the 9th Spa Symposium at Tokyo Big Sight convention center to hear a talk on Schemes to Make Japan a Tourist Destination by Yuya Ota of the Japan Tourism Agency (Ministry of Land Infrastructure and Tourism, MLIT). Ota-san discussed the potential for promoting onsen spas as part of health tourism, and how …

Travel Website Best Practices

A guide for travel website operators on structuring their website and content for success 1. What do we want the site to do? A travel website is a brand ambassador. It sets the official story for the destination and is the trusted source of factual content. This differs it from user-generated content (UGC) sites like TripAdvisor or social media sites …

Why Your DMO Website Must be Mobile Friendly!

With the increasing usage of mobile phones by travelers all over the world, it is absolutely essential that DMOs make sure their website is mobile friendly. According to this Google report on the Traveler’s Road to Decision (in English) 84% of leisure travelers rely on search engines via smartphones to find local information: If a DMO’s site isn’t mobile friendly …

Top 10 Japan Travel Destinations For 2017 

GaijinPot has written a great article on the top 10 Japan travel destinations for 2017. Click here to see the original article: https://travel.gaijinpot.com/top-10-japan-travel-destinations-2017 Our predictions for the best places to visit in Japan next year. With Tokyo pulling out all the stops as it prepares to host the 2020 Olympics, Lonely Planet announcing Japan as this year’s number 2 best country to …

WorldNomads Japan Insider's Guide

WorldNomads Japan Insider's Guide

WorldNomads, a provider of international travel insurance and travel advice, has created a beautiful Japan Insider’s Guide featuring major cities, etiquette, transportation, accommodation, dining and activity tips. It’s full of richly photographed, well-written advice, and I highly recommend it for anyone considering visiting Japan. You can visit WorldNomads to download the guide here, and I highly recommend doing so as you’ll …

How to make your tourism destination website successful

How to Make Your Tourism Destination Website Successful

Building and managing a successful tourism destination website is hard, especially if you’re a destination management organization (DMO) that doesn’t have a large budget. This post is the first in a series outlining how to make your tourism destination website successful. It aims to answer a lot of the questions our clients have asked us over the years, and is applicable to all …

Common Problems for Tourists Visiting Japan

Common Problems for Tourists Visiting Japan

My friend Toshio over at Tokyo Travel Assist recently asked me to speak to a group of tour guides about common problems for tourists visiting Japan. This group was made up of accredited tour guide-interpreters who are currently working as guides in the area in and around Tokyo. I discussed issues from the viewpoint of foreign, non-Japanese speakers coming to Japan for the …